If
you were taking a college course called iPhone 101, your professor might
identify three factors that have made Apple’s Smartphone a mega-success.
First,
design. A single company, known for its obsession over details, produces both
the hardware and the software. The result is a single, coherently designed
whole.
Second,
superior components. As the world’s largest tech company, Apple can call the
shots with its part suppliers. It can often incorporate new technologies — scratch-resistant
Gorilla glass, say, or the super sharp Retina screen — before its rivals can.
Third,
compatibility. The iPhone’s ubiquity has led to a universe of accessories that
fit it. Walk into a hotel room, and there’s probably an iPhone connector built
into the alarm clock.
If
you had to write a term paper for this course, you might open with this
argument: that in creating the new iPhone 5 ($200 with contract), Apple
strengthened its first two advantages — but handed its rivals the third one on
a silver platter.
Let’s
start with design. The new phone, in all black or white, is beautiful.
Especially the black one, whose gleaming, black-on-black, glass-and-aluminum
body carries the design cues of a Stealth bomber. The rumors ran rampant that
the iPhone 5 would have a larger screen. Would it be huge, like many Android
phones? Those giant screens are thudding slabs in your pocket, but they’re
fantastic for maps, books, Web sites, photos and movies.
As
it turns out, the new iPhone’s updated footprint (handprint?) is nothing like
the Imax size of its rivals. It’s the same 2.3 inches wide, but its screen has
grown taller by half an inch — 176 very tiny pixels.
It’s
a nice but not life-changing change. You gain an extra row of icons on the Home
screen, more messages in e-mail lists, wider keyboard keys in landscape mode
and a more expansive view of all the other built-in apps. (Non-Apple apps can
be written to exploit the bigger screen. Until then, they sit in the center of
the larger screen, flanked by unnoticeable slim black bars.)
At
0.3 inch, the phone is thinner than before, startlingly so — the thinnest in
the world, Apple says. It’s also lighter, just under four ounces; it disappears
completely in your pocket. This iPhone is so light, tall and flat, it’s well on
its way to becoming a bookmark.
Second
advantage: components. There’s no breakthrough feature this time, no Retina
screen or Siri. (Thought recognition will have to wait for the iPhone 13.)
Even
so, nearly every feature has been upgraded, with a focus on what counts:
screen, sound, camera, speed.
The
iPhone 5 is now a 4G LTE phone, meaning that in certain lucky cities, you get
wicked-fast Internet connections. (Verizon has by far the most LTE cities, with
AT&T a distant second and Sprint at the rear. Here’s a cool
coverage comparison map: j.mp/V5wEwN.)
The
phone itself runs faster, too. Its new processor runs twice as fast, says
Apple. Few people complained about the old phone’s speed, but this one
certainly zips.
The
screen now has better color reproduction. The front-facing camera captures
high-definition video now (720p). The battery offers the same talk time as
before (eight hours), but adds two
more hours of Web browsing (eight hours), even on LTE networks. In
practical terms, you encounter fewer days when the battery dies by dinnertime —
a frequent occurrence with 4G phones.
The
camera is among the best ever put into a phone. Its lowlight shots blow away
the same efforts from an iPhone 4S. Its shot-to-shot times have been improved
by 40 percent. And you can take stills even while recording video (1080p
hi-def, of course).
So
far, so good. But now, the third point, about universal compatibility.
These
days, that decade-old iPhone/iPad/iPod charging connector is everywhere: cars,
clocks, speakers, docks, even medical devices. But the new iPhone won’t fit any
of them.
Apple
calls its replacement the Lightning connector. It’s much sturdier than the old
jack, and much smaller — 0.31 inch wide instead of 0.83. And there’s no right
side up — you can insert it either way. It clicks satisfyingly into place, yet
you can remove it easily. It’s the very model of a modern major connector.
Well,
great. But it doesn’t fit any existing accessories, docks or chargers. Apple
sells an adapter
plug for $30 (or $40 with an eight-inch cable “tail”). If you have a few
accessories, you could easily pay $150 in adapters for a $200 phone. That’s not
just a slap in the face to loyal customers — it’s a jab in the eye.
Even
with the adapter, not all accessories work with the Lightning, and not all the
features of the old connector are available; for example, you can’t send the
iPhone’s video
out to a TV cable.
Apple
says that a change was inevitable — that old connector, after 10 years,
desperately needed an update. Still, Apple has just given away one of its
greatest competitive advantages.
The
phone comes with new software, iOS 6, bristling with large and small
improvements — and it’s a free download that also runs on the iPhone 3GS,
iPhone 4 or iPhone 4S.
The
chief attractions of iOS 6
are a completely new GPS/maps app (Apple ditched Google Maps and wrote its own
app); new talents for Siri, the voice-activated assistant (she now answers
questions about current movies, sports and restaurants); and one-tap canned
responses to incoming calls (like “I’m driving — call you later”).
There’s
a new panorama mode for the camera, too, that comes in handy more often than
you might expect. As you swing the phone around you, it stitches many shots
together into a seamless, ultra-wide-angle, 28-megapixel photo. Unlike other
apps and phones with panorama modes, this one is fully automated and offers a
preview of the panorama that materializes as you’re taking it. (For my complete review of iOS 6, see nytimes.com/pogue.)
Should
you get the new iPhone, when the best Windows Phone and Android phones offer
similarly impressive speed, beauty and features?
The
iPhone 5 does nothing to change the pros and cons in that discussion. Windows
Phones offer brilliant design, but lag badly in apps and accessories.
Android
phones shine in choice: you can get a huge screen, for example, a memory-card
slot or N.F.C. chips (near-field communication — you can exchange files with
other N.F.C. phones, or buy things in certain stores, with a tap). But Android
is, on the whole, buggier, more chaotic and more fragmented — you can’t always
upgrade your phone’s software when there’s a new version.
IPhones
don’t offer as much choice or customization. But they’re more polished and
consistently designed, with a heavily regulated but better stocked app catalog.
They offer Siri voice control and the best music/movie/TV store, and the
phone’s size and weight have boiled away to almost nothing.
If
you have an iPhone 4S, getting an iPhone 5 would mean breaking your two-year
carrier contract and paying a painful penalty; maybe not worth it for the 5’s
collection of nips and tucks. But if you’ve had the discipline to sit out a
couple of iPhone generations — wow, are you in for a treat.
It’s
just too bad about that connector change. Doesn’t Apple worry about losing
customer loyalty and sales?
Actually,
Apple has a long history of killing off technologies, inconveniently and
expensively, that the public had come to love — even those that Apple had
originally developed and promoted. Somehow, life goes on, and Apple gets even
bigger.
So
if you wanted to conclude your term paper by projecting the new connector’s
impact on the iPhone’s popularity, you’d be smart to write, “very little
(sigh).” When you really think about it, we’ve all taken this class before.
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