Right
now is an extremely interesting time as there is a massive swing from
Facebook to Google+ happening. This post will examine some trends and
aspects of the migration that will fascinate you. I am not going to show
you a whole lot of user number graphs. These are my personal
experiences and I have documented them in various ways for you. Some of
the content in this blog post is live and you can interact with it.
Advertising
Google is now allowing you to create a Google+ post and promoted it as an adsense advertisement. People on any website using adsense can +1 it and interact on it. They will be shown in Gmail. Think of the possibilities.
Organization tools
Google+ is light years ahead of Facebook for tools and analytics. Learn all about your account and anybody elses` with Circle Count. Circle people, message circles and create events that are actually seen by the people you invite to them. Ripples will show you who your key engagers and sharers are. Communities where you can divide posts into categories.make your circles with Circloscope.
Analyse your account with Steady Demand (use the code michaelqtodd when you join to get a discount).
Here is an example of a Ripple from a circle share a friend did yesterday. See how at the bottom you can actually “play” the ripple of shares.
Reaction to posts
I have 5,000 highly engaged Facebook friends and a fairly popular profile. My analytics tell me that I get around 1500 Facebook comments and 3000 “like” clicks a week. I have run 2 tests with almost identical pieces of content at the same time on Google+ and facebook in the past week. In both cases the Google+ post got over 10 times the +1`s (as compared to likes), comments and shares. Yes over 10 times. If we are not prepared to pay to promote our content Facebook is hiding it. This is particularly the case if you post a link or even if anyone posts a link in the comment thread. If you try to show a You Tube video you can completely forget about it getting seen.
SEO
The default search option for Google is social. I just reached the number 2 and 3 spot on the front page for a search for the word Wenyard (new online stockmarket game) with Google+ posts. The third place one is a share by Bernard Piette of my Christmas You Tube video. The second place one I simply added the URL to my blog post about Wenyard to a Google+ post. If you add a URL into your post, any +1s you get will be credited to that link. I am averaging around 7–8,000 +1s for my site each week. Enough said. because Google will now show your posts about certain keywords to people who circle you you need to have as many people circling you as possible. You also need to have people with many circling them sharing your posts.
Advertising
Google is now allowing you to create a Google+ post and promoted it as an adsense advertisement. People on any website using adsense can +1 it and interact on it. They will be shown in Gmail. Think of the possibilities.
Organization tools
Google+ is light years ahead of Facebook for tools and analytics. Learn all about your account and anybody elses` with Circle Count. Circle people, message circles and create events that are actually seen by the people you invite to them. Ripples will show you who your key engagers and sharers are. Communities where you can divide posts into categories.make your circles with Circloscope.
Analyse your account with Steady Demand (use the code michaelqtodd when you join to get a discount).
Here is an example of a Ripple from a circle share a friend did yesterday. See how at the bottom you can actually “play” the ripple of shares.
Reaction to posts
I have 5,000 highly engaged Facebook friends and a fairly popular profile. My analytics tell me that I get around 1500 Facebook comments and 3000 “like” clicks a week. I have run 2 tests with almost identical pieces of content at the same time on Google+ and facebook in the past week. In both cases the Google+ post got over 10 times the +1`s (as compared to likes), comments and shares. Yes over 10 times. If we are not prepared to pay to promote our content Facebook is hiding it. This is particularly the case if you post a link or even if anyone posts a link in the comment thread. If you try to show a You Tube video you can completely forget about it getting seen.
SEO
The default search option for Google is social. I just reached the number 2 and 3 spot on the front page for a search for the word Wenyard (new online stockmarket game) with Google+ posts. The third place one is a share by Bernard Piette of my Christmas You Tube video. The second place one I simply added the URL to my blog post about Wenyard to a Google+ post. If you add a URL into your post, any +1s you get will be credited to that link. I am averaging around 7–8,000 +1s for my site each week. Enough said. because Google will now show your posts about certain keywords to people who circle you you need to have as many people circling you as possible. You also need to have people with many circling them sharing your posts.
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