Pinterest
has become a running joke to many. Still, the traffic reported coming from this
site cannot be ignored, and the ways people are leveraging its popularity to
market their businesses is very interesting.
Obsessed With Facebook
Facebook Statistics, Stats and Facts for
2011 are starting to roll out, and here is the first infographic to wrap them
all up thanks to Online Schools. With over 500 million users, Facebook is now
used by 1 in every 13 people on earth, with over 250 million of them (over 50%)
who log in every day. The average user still has about 130 friends, but that
should expand in 2011.
48% of 18-34 year olds check Facebook when
they wake up, with 28% doing so before even getting out of bed. The 35+
demographic is growing rapidly, now with over 30% of the entire Facebook user
base. The core 18-24 year old segment is now growing the fastest at 74% year on
year. Almost 72% of all US internet users are on now Facebook, while 70% of the
entire user base is located outside of the US.
Over 700 Billion minutes a month are spent
on Facebook, 20 million applications are installed per day and over 250 million
people interact with Facebook from outside the official website on a monthly
basis, across 2 million websites. Over 200 million people access Facebook via
their mobile phone. 48% of young people said they now get their news through
Facebook. Meanwhile, in just 20 minutes on Facebook over 1 million links are
shared, 2 million friend requests are accepted and almost 3 million messages
are sent.
Social Media Optimisation
Social Media Optimisation is the best and most effective way to rank your company within search engines, as it enables your business to dominate the first search page on google using specific key words. This is the best way to drive traffic to your website and will dominate the search result.
Our dedicated team will ensure that search engines are dominated with your business. You will notice the increased traffic to your website and then the corresponding sales that will come with it.
Generate Traffic For Your Business
Business Marketing
Your business marketing and advertising strategies are the single biggest factor which determines the success or failure of your business. It doesn’t matter if you sell widgets from an office in your house, or run a multi-million pound/dollar company
Business Marketing Strategy Essentials
Your business marketing strategy is the single biggest factor which determines the success or failure of your business. It doesn’t matter if you sell widgets from an office in your house, or run a multi-million pound/dollar company. It is just that simple. Get it right and you prosper. Get it wrong and you go the way of many others who have failed before you. This is true on main street, and on the internet as well. No matter what you do, the proper business marketing strategy essentials remain the same, only the application of them has to adapt to the needs of your particular business. Do not confuse business marketing with simple advertising. Your business marketing strategy should affect every aspect of how you run your business. It is the heart and soul of a successful business.
GoMarketeer Ltd has been founded to provide you the education, resources, and support needed to understand and implement the core business marketing strategies that will help you succeed in whatever business you may manage. GoMarketeer Ltd is run by a consultant with almost 20 years of experience as a self employed business owner. The business marketing strategies we teach and promote are designed to help you succeed by showing you how to do the things that make customers love you and become your greatest assets.
If you are dedicated to building a business that thrives upon strong relationships with your customers and employees we can help you learn a business marketing strategy that allows you to succeed beyond your expectations. No instant wealth promises ,or hype about a lifestyle that allows you to just sit back and watch the money roll in. You still have to be one who implements the strategy in your business, but we are there to help and support you as you make this journey.
One word of caution. If you are one of the majority of business owners who are too lazy, unmotivated, or otherwise not interested in growing your business by exceeding the expectations of your customers we are not for you. However, if you do want to learn how to create an ongoing mutually beneficial relationships with your customers and grow your business to levels you never thought possible we would love to have you join us!
GoMarketeer Ltd
There’s No Freedom in Waiting to be Rich
It’s one of the most basic questions ever: What do you and 99% of the population want most?
Most people will say “More money.” Specifically, we want to be rich. Who wouldn’t? If you’re rich, you really don’t have much to worry about, except maybe what to do with all that money, or maybe what to do with that “distant cousin” you never knew, who all of a sudden shows up when they find out you’ve got some money. Still, that’s a problem most people will gladly accept.
More money means material comforts, and doing what you want when you want without having to answer to anybody. No bosses, no deadlines, no evaluations—being in charge of your own life. Since this is so apparent … why are we even talking about it?
Because sometimes, the obvious is so obvious that we miss the bigger picture. When we talk about wanting to be rich, what are we really talking about; money, or freedom?
There’s a pretty big difference between the two, no? Does having more money absolutely mean having more freedom, or security, or even peace of mind? Not necessarily. Being rich certainly provides material convenience, but you and I know there are plenty of rich people out there who are completely miserable. Sometimes they miss the whole point of being rich—i.e. freedom and happiness. Instead, they work even more than some middle class people, who struggle just as hard, because some rich folks think they have to work harder in order to stay rich and “free.” Can you believe that?!
So in the end, what are we really after? What do we really want?
What we’re really seeking is a feeling that we associate with being rich. The house we want can give us a sense of comfort. The car we want can heighten a feeling of importance. Travel and toys can bring excitement and stave off boredom. But you don’t have to wait to be rich in order to have these things or experience the feelings of freedom and happiness.
The goal isn’t to get rich in order to be free. Let’s turn that around! Get freedom first, and then being rich becomes icing on the cake.
How do we get free now? Financially speaking, you do this by creating passive income vehicles—some to build, some to buy—letting those streams gather momentum over a few years, reaping the rewards, then doing more of this with other passive income structures. This way, you get the material wealth that gives you tangible freedom from having to worry about working—one of the basic goals of our desire to be rich—and if you really know what it is you really want, you get the happiness part of it as well.
Freedom is only as good as the results of your true intentions. In other words, keep the endgame in mind. We’re not getting rich to be free. We want to be free and then enjoy the benefits of being rich. This is not something we have to wait for to arrive in the future. There’s no freedom in waiting. Freedom starts now.
Instagram: the Most Powerful Sales Platform on the Internet?
Recently Business Insider ran the
provocative headline: “One Statistic That Should Convince Every Small Business
To Get On Instagram.” The statistic
(according to an analytics company SumAll) is that Instagram generates 10% more
engagement than Facebook or Twitter. The
article goes on to declare that this increase in engagement leads to direct
sales.
I’m convinced. For law practices, convenience stores,
jewelry stores and coffee shops – every single one of them should be on
Instagram. It’s a literal no-brainer.
Just to play Devil’s Advocate….
Let me backtrack for just a second. I don’t know if it might be prudent to take a
look at demographics before deciding to go all-in on Instagram? It seems to me that engagement (even if it is
truly as high as reported) may not be as helpful if I don’t have an appropriate
audience to engage:
By Gender
68.2% Female
31.8% Male
By Age
23.5% Under 18
34.4% 18 – 25
30.7% 26 – 35
8.2% 36 – 45
2.1% 46 – 55
1.0% Over 55
By Country
53.5% United States
6.9% Brazil
6.0% Thailand
4.0% United Kingdom
3.5% Australia
26.3% Other
(as of May 25, 2012)
Even though Mark Zuckerberg claims that
Instagram users are 100 million strong and growing, if a business isn’t selling
almost exclusively to Gen M it’s tough to understand how an Instagram account
will reach its intended audience. Of
course that’s probably an apt assessment of any social platform that isn’t
named Facebook or Twitter, but seems to contradict the assertion that all small
businesses should use the platform.
Also, ten times Facebook and Twitter
engagement is 10 percent. For this
statistic to be true, every picture you put on Instagram would have 10 percent
of your followers interact with it. How
much time would users actually spend “engaging” with your post when they have
10 times the amount of engagement to accomplish? And how would a more fleeting interaction
drive an increase in sales? In order for
this to be true and actionable, it should really be supported by a few data
sets.
Nothing is universal and social media isn’t
magic
Anything purported to be a cure-all
probably isn’t. Any standalone social
media platform purported to drive sales probably doesn’t. I cringe when writers make these assertions,
because they never hold water.
Why did Forrester conclude (from a wide
data set) that email and AdWords were a much more effective ways of driving
sales than social media? It could be
that those channels have more targeted reach and are more reliable delivery mechanisms. There’s probably more to it, but that’s
irrelevant. It’s irrelevant because
there is good data supporting their findings.
There is evidence of a movement
(particularly for Gen Z) away from Facebook to platforms like Instagram and
Tumblr. Anecdotally, I love
Instagram. But taking the giant leap in logic
to say that it may have been successful for a few businesses (bearing in mind
that there is no available data supporting this), and saying that all
businesses should use Instagram is ludicrous.
That said, if a business isn’t using AWeber
and AdWords (or their equivalents, audience-depending), I’m going to say that
going all in Instagram may be a little reckless.
Facebook Gift app slowly rolls out
Facebook upgraded its iPhone and iPad
mobile app this week by adding the ability to send physical gifts like cookies,
chocolates, T-shirts, sunglasses and umbrellas to friends on the social
network.
This expansion of the nascent Facebook
Gifts program didn't receive a lot of fanfare during a busy news week, and the
Menlo Park company even seemed to play down the announcement.
But considering how Wall Street is
pressuring Facebook to prove it can make money from its rapidly growing base of
smartphone and tablet users, analysts believe the move could eventually become
a key mobile revenue generator - as long as Facebook doesn't fumble the
opportunity.
"It's a very smart move," said
Larry Chiagouris, a professor of marketing at Pace University in New York.
"Everybody's trying to monetize mobile. This may be the way that Facebook
does it."
The company began slowly rolling out its
Facebook Gifts app on Sept. 27, but only to members in the United States who
logged in through the website. Last week, the company added the ability to
donate to a charity.
On Monday, Facebook updated its primary iOS
6 app to allow iPhone and iPad users to send gifts, although again only in the
United States, which represents less than a third of its 1 billion members
worldwide. Gifts was only one of three mobile app enhancements, behind upgrades
to its messaging and photo-sharing tools.
Upstaged by storm
Facebook may have been upstaged by
Superstorm Sandy - the weather forced postponement of a Nov. 1 Facebook Gifts
announcement in New York. The event is now scheduled for Thursday, with
Facebook expected to introduce new retail partners.
Even so, this month was already too late
for Facebook to truly cash in on this year's lucrative holiday shopping season,
since big retailers usually need to start ramping up for such promotions during
the summer, said Jay Dettling, executive vice president of North American
Services for the e-commerce and digital marketing firm Acquity Group. But
Facebook appears to be taking the slow road with Gifts anyway, having learned
from quickly introducing e-commerce flops like Facebook Beacon, a
shop-and-share program that instantly angered members and drew a class-action
lawsuit when it was introduced in 2007.
Facebook could be easing members into a
more comfortable level of trust, starting with small, inexpensive
"impulse" gifts that "don't require a lot of planning or a lot
of research," Chiagouris said.
"Small-ticket apparel items, like
scarves and gloves, can be a big hit for Christmas," he said. "Little
by little, they'll be more comfortable doing it for bigger ticket items."
Real-world gifts
With Gifts, Facebook members can send
friends within their network a real-world gift or gift card, not just a virtual
gift like a cow or an energy credit that provides much of social-game developer
Zynga's revenue.
Members may now see a Gifts link with a
small gift box icon on a friend's profile page, or in the Events section when a
friend has a birthday.
The link brings up a list of gifts, ranging
from inexpensive $5 smiley-face cookies and $12 beer-bottle mustaches to $114
sleepwear and a $132 sock-of-the-month-club subscription. The app generates a
different list for each friend.
The app sends a message to the receiver,
who can in some cases choose a different gift. The gift receiver has to accept
and fills in a shipping address.
It's the same process developed by Karma, a
social gift-giving mobile app startup that Facebook bought for about $80
million on May 18. The acquisition became an afterthought because of the bigger
news of that day, Facebook's debut as a publicly traded company.
The app also has the possibility of tapping
into a huge database of Facebook activity to suggest what members would like as
gifts by their status posts, hobbies or "Likes."
Facebook gets a cut of each transaction,
but the percentage depends on the revenue-sharing deals with each Gifts
partner.
"They're not going to make a lot of
money on any one item in the beginning, but as they get more critical mass,
they'll be in a position to demand a larger percentage of the action from the
retailer," Chiagouris said.
Learning as it goes
And even in the early stages, the company
can learn a lot about what works, what doesn't and what information it can
provide to retailers, Dettling said.
"They're still finding their
way," he said. "If this is introduced in the right way, where it is
very simple to use and intuitive, both for the gift giver and the gift
receiver, I think they'll have something very scalable."
In a research note, analysts for brokerage
firm Sterne Agee said they found that 45 percent of 750 Facebook users they
surveyed showed a willingness to use Gifts, which they think "is still a
large percentage given it is still a test."
The heaviest users were 18- to
29-year-olds, although Gifts had more appeal to those ages 30 to 44.
Still, Sterne Agee said Gifts showed more
promise than another Facebook experiment that offers members the ability to pay
to promote one of their wall posts, another ad product designed to work well on
both desktop and mobile screens.
Some observers have speculated Facebook
Gifts could put other social gift-giving startups like Wrapp and Giftly out of
business. But Facebook is still far from proving it can provide the right
package of Gifts for its members.
C.J. MacDonald, co-founder of San Francisco
startup Gyft, believes social gifting will become a huge market. His company,
which launched at the TechCrunch Disrupt conference in September, offers a way
to make physical gift cards electronic and to also send them instantly to
Facebook friends.
MacDonald sees enough promise in a $100
billion annual gift card market, which "even in a down economy almost
doubled."
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