How Focusing On The “Big Kahuna” Will Make You Rich



Let’s look at the question of life-balance.


In normal conversation, when we use the word “balance” we tend to think of balance being an even distribution. It might be weight, for example, where I’m balancing on one leg, or my arms feel balanced when I work out. We tend to think of balance as an even-Steven proposition.

We think, “Balance means equal attention given to both or to all.” If you’d like, write that down.

Now cross out the word “equal” because it’s wrong and it doesn’t work in your life.

Here’s the secret: I call it the Big Kahuna. I live in Hawaii, half the year. The Big Kahuna means the big thing. What it means is that, especially in your money and your business, there is one big thing.

What is the one big thing you can do that would have the most impactful effect on your entire business or money situation?

It’s the one thing; not the 10 things.

For my situation, I’ve been fortunate enough to do enormously well on my book Secrets of the Millionaire Mind. That book brought me a lot of clients and business, millions all over the world. It has sold almost 2 million copies now in 43 languages. It’s more than a blessing.

What could I do right now, if I wanted to, that would have the greatest impact? I could probably write another book and put the energy into making that another huge best-seller.

Do I want to do that? Not necessarily right now, but this is what I could do. That would be my Big Kahuna. If the Big Kahuna for me was to write another best-selling book, that would be huge compared to everything else that I do on a day-to-day basis.

Here’s what I want you to do:

Create a two-columned space. The left-hand column is for “Money and Business” and the right hand column is for everything else: relationships, health, leisure-time activities; the other areas of life that are important to us all. In the left hand column you’re going to divide it again into ‘Daily Business’ and ‘The Big Kahuna.”

Here’s the thing, and please, don’t freak out. Fifty percent of all of my money and business time, in that left hand column, goes into my Big Kahuna.

Do you want greatness or do you want mediocrity? Do you want wealth or do you want to earn a living? If you want wealth, you have to work on the Big Kahuna and make it happen. That’s what creates greatness in your life. Everything else is piddly. What we do is we spend 99% of our time on the piddly stuff. The Big Kahuna gets left out.

Let’s review. There are two sides, money and business on the left side, on the right side is the rest of your life.

On the business side you divide that into two categories. That’s going to be 10 hours a day, five days a week or however many hours a day, five days a week; whatever you want.

Out of those 10 hours you are going to split the 10 hours in half. Fifty percent of it goes to your Big Kahuna and the other half of it goes to whatever else you have to do in your business.

You’re never going to get rich on your other side of the business; the side that’s not the Big Kahuna. It’s going to be on your Big Kahuna. The rest of the time other than your 10 hours a day at work is going to be for your life.

You balance the money and business side of your life. Is it all equal compared to the right side, the life side? No. Does it have to be? No. Does this system work? Yes.

Will you get rich? Yes. Will you take care of all the other areas of your life? Yes. That’s how it works.

It’s the Big Kahuna principle. Fifty percent of all your business work time goes to the one big thing that is going to make the biggest difference and the highest impact in your business and your financial life.