Motivational Tips From The Avengers

the hulk

When you think about motivation you usually do not think about superheroes. However I was inspired by Marvel’s big hit movie The Avengers. The characters themselves were ones that made me think twice about what motivated me in my life. Here are some things they taught me:

The Hulk – Be passionate.

Wow, the Hulk is full of passion, isn’t he? It just bursts from the seams, so to speak. But in the movie he shared his secret to control. It was not that he was never angry, but that he was always angry. He had just learned when it was appropriate to set the anger free. In our lives we need passion to be inspired and motivated. However some people mistake other emotions for passion or let passion run out of control. Passion is only useful when it is channelled in a productive direction. So remember to be passionate, but use that passion for productive purposes.

Captain America – Stick to what you know.
Even though the poor Captain is a leftover from yesteryear he still remains a vital piece of the puzzle. Why is that? Because he does not try to be someone he is not. Yes, he has some gaps in his knowledge but that does not make him useless. Do not let yourself feel bad when you do not know or understand something. Instead, use what you do know to keep going. Though other people may not appreciate your input at first they will eventually see the value in what you have to offer. You are never too old to be useful or too young to be wise. Share from your personal experiences and no one can tell you that you are wrong.

Iron Man – Do not be afraid to be confident.
If there is one thing you can say about Tony Stark it is that he does not lack confidence. In fact, he is a cocky, arrogant and self-centered pain in the neck. However that does not make him unappealing. You see, the key to his ability to still stay a good guy despite his faults is his confidence. He knows what he can do and does it, no questions asked. While I do not recommend imitating all his ways, you should strive to be confident in what you do. Even when you are wrong confidence can still help you to make something successful because people respect confidence.

Thor – Make friends wherever you go.
He is a little rough around the edges and intimidating, but the big blond Viking has a big heart. One of the things that makes me smile when I think of Thor is his efforts to make friends with everyone, even his good for nothing brother. He does not hold grudges or stay angry for long. Instead he tries to see the best in people. If you go through life expecting the worst out of people then that is what you will get. However if you try to see the good in people then both your life and theirs will be much happier. Some people will let you down, but try to stay positive and love those around you despite their faults. After all, you are not perfect either.

Hawkeye – Keep your eye on the target.
Archers seem to be a big thing in movies now. From Katniss in Hunger Games to Disney’s animated princess in Brave, we love to watch their arrows hit the bulls eye over and over again. That level of concentration and dedication to practice is something to be admired. In your own life you should also have goals. If you do not you will waste a lot of your time and energy on things that do not really matter. Like an archer shooting three arrows without aiming, working without a goal is fruitless. It is better to shoot one at a time and aim for the center. That way you will actually hit something.

Loki – A little planning can save a lot of effort.
Though Loki was the bad guy in the movie, he still had his good attributes. One thing I admired about him is his ability to plan. He made the most elaborate plans and took everything into consideration. He might not have been the strongest or the fastest but he still almost won just by his ability to plan. I know that I waste a lot of energy in my life because I do not take the time to plan things out first. If you will just learn to take a few minutes to plan before you start something new you will end up getting more done with far less effort.

Black Widow – Have a thick skin.
As the only woman superhero in the bunch you can bet that she knew how to take a hit. Many women think that they are looked down on because of their emotions. However Black Widow used her emotions to her advantage. She did not let her emotions control her but rather used her control over them to her get a leg up on the competition. Life will not always be fair. The less you let people or things that go wrong hurt you the faster you can move on to something more productive. Do not dwell in the hurts of the past but rather move on to a brighter future.

Agent Coulson – Get the facts.
For all the negative stereotypes of paper pushers out there we can still admire them for one thing. They know how to get the facts. The will dig and dig until everything comes to light. This is something that more people should do. Getting to the facts is often overlooked in this age of fast information; however the truth is always important. Whenever you have something that you are sharing or something that you are unsure of try to get your facts verified first. The more references you can count on the stronger your argument will be.

Nick Fury – Know when to hold them, know when to fold them.
Timing is everything in life. You have to know when it is time to speak and when it is time to stay silent. You have to know what an opportunity looks like when it knocks. Fury was the king of good timing. He knew just what to say and when to say it to motivate the superheroes to action. When you are working with others try to be aware of your timing. Sometimes a simple idea can change a whole group and other times it will be dismissed. It is all about timing.

Pepper Potts – Work harder than everyone else.
Poor Pepper is used by her boss and ignored by just about everyone else, but she does not let it get her down. She finds joy in her work and works harder than anyone else. That work ethic eventually pays off. Just because you are not getting the glory does not mean you should give up. In fact, use it as incentive to work harder. When you are finally recognised everyone will be shocked by what you have accomplished. Even if you are never recognised you can still be satisfied by knowing you did your very best.

A Newbie's Guide to Publishing

How To Sell E Books

GOOD COVERS
I can't overemphasize how important a good cover is. Hire a professional. And keep these things in mind:
1. At a glance, it should convey the type or genre of the book you've written.
2. It should be readable in grayscale.
3. It should be readable as a thumbnail.
4. Your name and the title should be large and clear.
There are other little tips that I recommend. Usually legacy book covers have a lot of writing on them, and that makes them subconsciously identifiable as professional. Taglines. Blurbs. "By the author of Whiskey Sour". That sort of thing. 
Your artist should know what vectors are, and the rule of three, and the importance of the color wheel, and all the other tricks used to make a cover pop.
If your sales are slow, consider getting a better cover.

GOOD PRODUCT DESCRIPTION
Did you know you can add basic HTML to your book description on Kindle using Author Central? I didn't. But I do now, and I'm using it to make my ebook pages better. 
Once your cover gets a browser's attention, you need a good book description to reel them in. Read back jacket copy on some of your favorite mass market paperbacks to get a feel for it. You can also add blurbs, reviews, a bio, past books, and more.
Make sure there is plenty of white space. I don't like big, blocky paragraphs, and I assume others don't either. Use bold and italics when needed, but don't overuse them.


GOOD BOOKS

This should be a no-brainer, but every book you publish should be well-written. It should also be well-edited, and well-formatted.


GOOD PRICE

You're going to have to experiment with this one. I have my novels priced at $3.99, my novellas and short story collections at $2.99, my trilogy sets at $9.99, and short stories at 99 cents.

Some of my peers sell for more, some for less. It's all about finding that sweet spot between unit sales and profit. I like my ebooks to be impulse buys, so I keep the prices low. Your results may vary.


VOLUME

The more books you publish, the greater your chances at finding readers. Besides new titles, you can also combine and split up titles to maximize your virtual shelf space.

I have box sets. I have single short stories that are also part of collections. I have joined forces with other authors, each of us putting a title into a set.

I also love to collaborate. That's an easy way to swap fans and increase readership


SOCIAL MEDIA AND ADVERTISING

My take on Twitter and Facebook is similar to my take on advertising. Maybe it'll bring in some sales, but I haven't found it brings in enough to justify the time and money spent.

I have 10,000 followers on Twitter. They don't follow me because they are anxiously awaiting news of my next published book, They follow me because of what I have to offer. Namely, information.

Sure, some of them may buy my books. But this number is minuscule compared to the number of people who have never heard of me before, and discover me for the first time surfing an ebook retailer.

My ebook The List has sold over 200,000 copies. In December it was featured in Kobo and earned $3,000 that month. In the last week, this book has earned me $2500 on Amazon.

I self-pubbed The List in 2009. This is not a new book. I don't advertise it. I don't blog about it, or tweet, or send out email blasts.

It is being discovered by people on their own. Kobo certainly gave it a boost by featuring it, but it was luck Kobo decided to do so. The List just came off a 5 day free period on KDP Select, which no doubt got it some attention, but that was zero cost to me and didn't involve me tooting my own horn anywhere.

I've done things in the past to increase my sales. Blog tours. Sending out review copies. Visiting bookstores. And I saw some success doing these things. But that success pales next to simply being discovered by strangers who haven't heard of you before.

Kobo and Amazon make it easy to find ebooks you like. Their user interfaces are surprisingly smart. Instead of pimping the books you've got, spend time writing more books to publish, then let their algorithms do their thing.


PLATFORMS

It's no secret that about 90% of my sales have been on Amazon. But 10% haven't. And that 10% equals a lot of money when you've sold a million ebooks.

I like dealing with Amazon. They are so smart, so motivated, and do so much right. They're the one to beat, and their online store is the best in the world.

I also like dealing with Kobo. They're dedicated, hungry, and also extremely smart. If you haven't visited Kobo.com lately, you should. They're doing some really cool stuff, making the shopping experience easier, better, and more fun.

Smashwords continues to raise the bar, innovate, and blaze new trails. Coker is one of the smartest men in the biz. I've done well with Smashwords.

I'm just now uploading my titles to Apple, so I don't have anything to report yet. But I'm not a fan of their iBookstore. It's clunky, not fun to surf, and lacks the ease of Amazon and Kobo.

B&N's PubIt program is easy to use, but I'm not impressed with their online store. Still, I've made some good money there.

Createspace is very easy to use, their books look great, and they integrate into both Amazon and B&N with ease.

Overdrive caters to libraries, and I'm making some money there, but they aren't easy to upload to. In fact, I'm not even sure they have opened up their site to self-pub yet.

As a writer, you should be on as many of these platforms as possible. The more places your books are available, the better.

Competition is good, because it makes everyone try harder, forcing them to raise their game to higher levels.

As a result, I haven't gone all in with Amazon. I don't like the exclusivity aspect of KDP Select. Amazon customers would have more choices, and authors would make more money, if it wasn't exclusive.

I also don't like proprietary formats. I think Kindles should read epub, and Nooks and Kobo ereaders should read mobi files.


FOREIGN SALES

My feeling are mixed on this issue.

One one hand, my agent has been amazing selling the foreign rights of my self-pubbed ebooks. I'm in more countries than I'd ever been in during my legacy years.

On the other hand, every right you sell is one you can't exploit yourself.

I've translated two works into German myself, at significant cost (a novel can cost $4k or more), but I'm in the black and set to earn profits forever. Forever is a long time.

But even though I'm doing well with ebooks, I'm not prepared, nor do I have to contacts, to translate every one of my fifty IPs into ten languages. I also don't have the 8 million dollars that would cost.

So my current solution is to sell foreign rights, but limit the term to three or four years, then they revert. That way I can make easy money now, and have the option of do it myself later without losing those rights forever.


AGENTS

If you want foreign deals, audio deals, movie and TV deals, or even a legacy deal, you probably need an agent.

But I don't recommend searching for one until you've sold a lot of ebooks. 50,000 is a good number. And I said sell, not give away for free.


EXPERIMENT

There isn't a single thing I'm saying here that you should automatically believe. Don't trust me, or any other so-called expert. Instead, try things out for yourself and draw your own conclusions.

Many newbies reading this don't understand what it is like to have a publisher controlling your book. Many even welcome that opportunity.

I couldn't be happier having complete control over my intellectual property. Being able to change covers, prices, titles, content, quickly and efficiently, is invaluable to me. I can publish instantly, on all platforms, and reach more readers than publishers can.

This is a business. You need to adopt a businesslike attitude.

Businesslike doesn't mean tweeting every ten minutes, begging your 27 followers to buy your book.

Businesslike means looking at numbers and understanding what they mean. Hiring out for things you can't do yourself, or hiring out when your time becomes so valuable you need to. Learning how to repeat cause and effect.

I have an accountant, a financial planner, and an assistant. I hire out for cover art, formatting, and proof-reading. I use a close-knit group of bestselling authors as editors. I discuss strategies with peers, often try new things that fail, and am constantly trying to prepare for the future by watching trends, predicting what will happen next, and analyzing my own habits.

Self-awareness is something everyone claims to have, but few people do. If you want to sell ebooks, look at why you buy ebooks.

When was the last time you:
  • Bought an ebook you saw in a tweet?
  • Clicked on an Internet ad?
  • Followed a Facebook ad?
  • Bought an ebook because you got a postcard in the mail?
  • Bought an ebook because you got an email about one?
  • Read a free ebook?
If you can figure out why you buy what you buy, not just with ebooks, but with every single thing, you'll learn a lot. 
Use that knowledge. And if it works well, write about it so I can learn it too.

5 Simple Strategies for Marketing on Pinterest

Pinterest is the fastest growing image site on the internet. It is far more than just an image site though. It's a way for your to communicate your business in a visual way. This will allow you to present your information about your business in a new and fresh way that potential customers can relate to. Before you get started though, use these tips to save you time and create a presence that will help you get the results you want:
1. Create a complete profile.
Before you sign up for Pinterest, make sure you put careful thought into how you want to list yourself. I used my name because I'm a writer. I want everyone to identify my work with my name.

This makes it easier for them to do. However, you may want to brand your company name so choose a username and title your profile accordingly.
Use a punchy slogan and make sure you include the appropriate hashtags in your description so that others can find you. (A hashtag is this symbol: #.)

Regardless of the keywords you choose, they will always be one word. For example, if you use internet marketing, it will look like this: #internetmarketing.
Include a photo of either yourself or your company logo. Make it look professional, and don't forget to add a link to your website.

2. Pin images that are interesting.
To get started, you will want to create pin boards. Pin boards allow you to organize your content. Complete the titles, descriptions, and keywords for these and then start making you pins. Create long graphics as these display better and make them interesting.
Browse the site to get ideas and see what other business owners are doing. Then create your own. There are many great free graphics programs that are simple to use, and you may use these to help you.

3. Follow others.
If you want to connect, start following others. This will give you a chance to connect, and many will follow you back. Look for those in your industry and make sure you follow them. Pinterest makes it simple to do this. There is, however, a search function to help you find those you may not be connected with on Facebook or Twitter.

4. Comment, share, and like other photos.
Getting involved puts you out there in front of everyone else. Post comments and share others' pins on your pin boards. Like photos. It will make it a lot easier for you to get your content to go viral. Pinterest is an excellent way to try to take your business viral, so test out various elements. Viral marketing is difficult to achieve, but it can be done.

5. Get ideas for things to sell.
Pinterest offers several areas of its site that allow you to get ideas for what's popular. There is also a section where you can post your products and include the prices. Use these areas to help you find out what's popular and then choose products to share that you can make money from even if they aren't in your industry.

You will do better to create pages for these products and include the affiliate link on the page. Pinterest does strip Amazon affiliate IDs, and they may not want to take your affiliate links, so it's best to submit pages and videos instead.

Pinterest can get you a lot of traffic, but it's important that you understand the site first. Build a presence here and then promote your business. It can mean a lot of traffic. Mix up your offers and give your visitors free content. Market affiliate programs as well as your own products and services. Make your business visual and get your potential customers' attention.




Article Source: http://EzineArticles.com/?expert=Jinger_Jarrett

Best Tricks to Generate Business Leads Through Social Media Optimization

Business leads are critical to the operations of the business. Business leads are customers in the making and this is the reason why many business owners and web marketers are looking for the best approaches to how to source these leads and pounce on the business opportunity. But how do you get the best leads in a highly competitive market?

Social networking is playing vital role in generating business leads and relevant traffic on your website. With social marketing increasing its influence on the web and the increasing number of registered users, it is now a must-do activity to include social media optimization in the strategic planning process on how to market and boost online stores. So how should a businessman carry out a campaign with strong focus on social media?

You'll find many resources online that can explain the best tricks to generate business leads. But if you are looking for a tried and tested trick, then focus your attention to social media optimization. You should learn how to generate business lead through social media optimization to get your desired results. Social media like Twitter and Facebook are two of the biggest sites now, thus focusing your attention to these sites is a logical step to take.

There are different steps that you can take on how to make this happen. The initial step is to sign up for accounts on these websites. Create profiles on Facebook, Twitter and LinkedIn. Once you are inside the communities, make it a point to listen to your customer base. The keyword here is to engage customers and prospects. To get an idea on what are the best practices, try to search for the experts and sought-after account holders online. You can gain a lot of things from the best practices of the experts on social marketing.

Once you have the tools and the idea, then you can engage customers by interacting with them. Engage your followers in conversations and provide answers in forums. Engaging customers in social marketing talk doesn't mean selling products and services. You need to know what they are talking about, and focus on these. Quality content is also critical when it comes to social media optimization. Delivering content using social media is easy thanks to different websites suited for various types of contents. You can post videos on YouTube, post tweets on Twitter and deliver blog posts on WordPress.

Proceed and Succeed

We all face disappointments and setbacks. Everyone has times in their life where they ask themselves such questions as “is it all worthwhile,” “am I really on the right path” and “if so, why is it so hard?”

These are not ordinary moments … these are your destiny-defining moments. These are moments where the decisions you make determine the path you take which will lead you to your ultimate destination. So when you find yourself at one of life’s crossroads, ask yourself these three questions:

1. Do I love what I do? An old cliché goes, “If you love what you do you’ll never work a day in your life.” No one loves everything about what they do. However, you must love the core cause, the mission behind what you do, if you expect any lasting success.

2. Do I have the talents to succeed at it? This is a good question because you may love what you’re doing but have no chance at ever being successful at it. If you don’t believe me, just watch American Idol. You must be brutally honest with yourself when you ask this question. You must also solicit the opinions of people you trust who will be brutally honest with you.

3.  Does what I’m doing offer me the potential to achieve my social and economic goals? You may love what you do and have the talent to do it, but there’s no potential in it. An example is Will Smith trying to sell high-powered X-ray machines in The Pursuit of Happyness. That would almost be like trying to sell high-powered fax machines or starting a new automobile company today. What you’re doing must have opportunity and potential.

If you answered “NO” to any of these questions you need to do as we say in Texas:  “Dismount a Dead Horse.” Change directions as quickly as possible. Find something you love to do that has potential and that brings your talents to light.

If you answered “YES” to all three questions, chances are you’re just in a lull. Or, as Seth Godin says, you’re in  “The Dip.”  These life-altering moments are when you must proceed and succeed. Remember that most of life’s greatest victories are just inches away from life’s biggest setbacks, and there’s always a way if you’re committed.
This is the time to keep your eye on the target, turn up the heat and keep pressing onward toward the prize.

If you’ve experienced setbacks, you may have to analyze the situation and try a different strategy. You may have to get creative and think out of the box. Where there’s talent, passion and potential, you can proceed confidently, knowing that you will succeed because you are on the right path and victory is near.